網頁點擊分析專利訴訟，專利授權公司 Brite Smart 控告Google

1. In a pay-per-click system including a search engine to list merchant websites in an order according to incremental compensation for click-through to the websites, a method for determining whether a click on a link is legitimate or fraudulent, the method comprising:

一個點擊支付系統，包含一個搜尋引擎，其係用以依據網站點擊數量的增量補償排列商業網站的順序，一個判斷連結點擊是否合法或詐騙的方法，該方法包含：

generating on a side of the search engine a code to associate with a user of the search engine who clicks on one of the merchant websites, the code uniquely identifying a device being used by the user;

於該搜尋引擎的一側產生一（第一）編碼，以連結一位點擊某一商業網站的搜尋引擎使用者，又該（第一）編碼得獨特地辨識出一個該使用者所使用的裝置；

returning the code to the device;

回報該（第一）編碼至該裝置；

generating another code when the one of the merchant websites is clicked again by the user from the device;

當該商業網站被該使用者從該裝置再次點擊時，產生一個（第二）再編碼；

concatenating the another code to the code previously generated; and

串聯該（第二）再編碼與該（第一）編碼；

determining whether the requested link to the merchant website is legitimate or fraudulent by examining a duration between two visits to the one of the merchant websites in the code.

藉由檢查該兩次到訪該商業網站之間的持續時間，以判斷該點擊連結之請求是屬合法或欺騙的行為。

1. A method for detecting fraudulent activity in a pay-per-click system, comprising:

一個偵測點擊支付系統中詐騙行為的方法，其包含：

a) providing a search engine on a server side;

於伺服器端，提供一個搜尋引擎；

b) receiving, at said server side, a search request from a client;

於該伺服器端，接收來自一客戶的搜尋請求；

c) generating a unique code on the server side, for identifying said client;

於該伺服器端，產生一個獨特的編碼，以辨識該客戶；

d) transmitting said code to said client from the server side;

自該伺服器端傳送該編碼至該客戶；

e) transmitting to said client from the server side, in response to said search request, a plurality of links associated with a plurality of websites associated with a plurality of merchants;

自該伺服器端，傳送數個與該商業網站有關的網頁連結至該客戶，以回應該搜尋請求；

f) generating website information regarding a website selected by the client when said client clicks one of said plurality of links;

當該客戶點擊該些網頁連結中的其中一個連結時，產生該客戶所選擇的網站資訊；

g) transmitting said code and said website information together from said client to said server side;

自該客戶，一併傳送該編碼與該網站資訊，至該伺服器端；

h) receiving said code and said website information at the server side, and detecting fraudulent activity by measuring the duration between clicks by said client to said selected website by examining said code and website information.

於該伺服器端接收該編碼與該網站資訊後，檢測該編碼與該網站資訊，以衡量該客戶對其所選網站的點擊週期，進而偵測有否欺騙的行為。

1. A method for detecting fraudulent activity in a pay-per-click system, comprising:

一個於點擊支付系統偵測欺騙的行為，其包含：

a) providing a pay-per-click engine on a server side;

於一伺服器端提供一點擊支付引擎；

b) receiving, at said server side, a request from a client;

於該伺服器端，接收一個來自於客戶的請求；

c) generating a unique code on the server side, for identifying said client;

於該伺服器端產生一個用以辨識該客戶的獨特編碼；

d) transmitting said code to said client from the server side;

自該伺服器端，傳送該編碼至該客戶；

e) transmitting to said client from the server side, in response to said request, one or more links associated with one or more websites associated with one or more merchants;

傳送與該一個或多個商業主體有關的一個或多個網頁的一個或多個網頁連結，以回應該客戶的請求；

f) generating website information regarding a website selected by the client when said client clicks one of said links;

當該客戶點擊其中一個網頁連結時，根據該客戶所選擇的網站，產生網站資訊；

g) transmitting said code and said website information together from said client to said server side;

自該客戶，一併傳送該編碼與網站資訊至該伺服器端；

h) receiving said code and said website information at the server side, and detecting fraudulent activity by measuring the duration between clicks by said client to said selected website by examining said code and website information.

於該伺服器端接收該編碼與該網站資訊後，檢測該編碼與該網站資訊，以衡量該客戶端對其所選網站的點擊週期，進而偵測有否欺騙的行為。

1. A method for identifying invalid click(s) by a system including at least one web page on a server side computing device, the at least web page providing a plurality of links associated with a plurality of other web pages associated with a plurality of merchants, the method comprising the steps of:

一個以系統判斷無效點擊的方法，其包含至少一個架設於一伺服器端電腦裝置的網頁，該網頁提供數個與數個商業主體有關的數個網站的數個連結；該方法包含以下步驟：

generating a first code on the server side computing device, the first code identifying at least one device on a client side;

於該伺服器端的電腦裝置產生一個第一編碼，以識別至少一個位於客戶端的裝置；

sending said first code to said at least one device over a communication network;

透過一個通訊網路，傳送該第一編碼至該至少一個裝置；

obtaining from the device on the client side, a second code when said at least one user performs a first click on at least one of said links associated with at least one of said other web pages at a first time;

當該至少一個使用者對該些其他網頁連結，第一次執行一第一點擊時，自該客戶端的裝置，接收一個第二編碼；

obtaining from the device on the client side, a third code when said at least one user performs a second click on said at least one link associated with said at least one other web page at a second time; and

當該至少一個使用者對該些其他網頁連結，第二次執行一第二點擊時，自該客戶端的裝置，接收一個第三編碼；

determining, by the server side computing device, whether said second click is invalid by examining a difference between said first time and said second time.

利用該伺服器端的電腦裝置，檢視第一次執行與第二次執行之間的差異，進而判斷該第二點擊是否無效。